JOOX Rebrand

Student Brief:
In this project we were tasked with having to rebrand a popular service by picking a competitor of either Netflix, Spotify or Audible.

I have chosen to rebrand the music streaming service known as JOOX. I really enjoy listening to my music and is a service which I use on the daily. I am tasked with coming up with a new and improved communication strategy, looking at how people view JOOX and the music streaming service market by conducting surveys and going through a whole process of the brands new personality, what they are trying to say to consumers, a style sheet with guidelines and supporting campaign collateral.

Brief Outcome:
JOOX is not as well known as say Spotify but certainly could be a competitor for the top spot with all the great features and things which they have to offer. JOOX is a local brand in South Africa and tries to deliver the best personalized and localized content to their users. I will be trying to uplift their reputation as a well-known local brand and try to make their rebrand fun, informative and to satisfy the user's every music listening need. I will be showcasing what I have done in terms of a rebranded logo, supporting guidelines, new and improved UI and marketing campaign collateral.