Discovery Channel Rebrand

In this project I will be delivering a set of animations namely Idents, Schedule filler, tickertape and a 1 page mobile UI to accompany the total Rebrand of some of TV’s greatest known channels such as Discovery, Food Network, Travel Channel and the ID channel. In my Rebrand of the Discovery channel I have to stay focused on the consistency of the content across the range of deliverables such as colour, content, typography, animations etc so that the message of the brand to my audience doesn’t go off track and make people confused. I did a lot of research regarding the typeface which I chose and went through a process of elimination to see which one fits my brand. I chose the century gothic typeface because of the bold statement that it makes and the geometric shapes which I could put my own spin on. I was very aware and careful with the kerning and placement of the letters so that when looked at they all flow and work together and that something doesn’t stick out like a sore thumb. This project was largely based around animations so after effects was one of the programmes which came in need for the creation of our deliverables so careful consideration had to be thought out in terms of the time needed for each sting but more importantly for each piece of text and layer animation!